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WHAT IS THE T?

The T is a weekly newsletter for modern wedding business owners written by us, Melissa + Ben, founders of MNT, based on over a decade of working in and around the wedding industry.

Real talk about marketing, business, industry stuff, and some oversharing about life in general — because that's just how we roll.

Sign up to The T and receive your free marketing guide: Be Discovered. Get Booked.

Inside you'll find:

Why consistent marketing is non-negotiable — and what it actually looks like in practice
How to make a strong first impression that converts browsers into enquiries
The wine glass analogy that will change how you think about your pipeline forever
How to track your leads so you know exactly what's working — and what isn't
Honest answers to the questions we hear most from wedding businesses

MADE FOR MODERN WEDDING BUSINESSES

Make New Traditions is a modern wedding platform built for independent businesses across the UK and Ireland. We run Make New Traditions: Live — our immersive, members-only London wedding event — host the Book of Love, our curated supplier directory, and publish MNT Magazine.

The T is our weekly newsletter for wedding businesses — honest marketing advice, industry insight, and community. Be Discovered. Get Booked. is our way of giving you something genuinely useful from day one.

"The Book of Love has been pivotal to my business. I'd approximate a good 60% of my bookings are down to being in the BOL."
"Just assessed our marketing efforts in the past year and out of all the major wedding directories we are listed on, yours has far outperformed all of them in giving us bookings and site visits."
"I've only recently signed up to the directory and already had a couple of bookings — one has gone on to make a purchase. She was my ideal client and I couldn't have hoped for a better result after only a few weeks."

BE DISCOVERED. GET BOOKED.

WHAT IS THE T?

MADE FOR MODERN WEDDING BUSINESSES

"The Book of Love has been pivotal to my business. I'd approximate a good 60% of my bookings are down to being in the BOL."

"Just assessed our marketing efforts in the past year and out of all the major wedding directories we are listed on, yours has far outperformed all of them in giving us bookings and site visits."

"I've only recently signed up to the directory and already had a couple of bookings — one has gone on to make a purchase. She was my ideal client and I couldn't have hoped for a better result after only a few weeks."