Marketing Your Wedding Business Isn’t Optional. It’s Essential

Written by Melissa Woods

If there’s one truth I’ve learned after more than a decade in the wedding industry, it’s this:
investing in marketing for your wedding business isn’t optional, or something to do later if/when you can afford to… it’s essential, from the start. It’s what keeps your business alive.

I’ve seen far too many talented, creative wedding suppliers spend £1,000s on beautiful websites, branding, styled shoots, and product shots… only for no one to ever see them.

Not because their work isn’t good enough.
But because not enough people get to see it.

If you want to grow your wedding business and sustain it, marketing has to come first.

The Biggest Mistake Wedding Suppliers Make

Let’s be honest: most wedding professionals don’t start their businesses because they love marketing. I know I didn’t.

You start because you’re passionate about something - flowers, photography, styling, planning... whatever it may be. You’re good at what you do. But relying on word-of-mouth, algorithms, virality, or general hope and prayers won’t increase your chances of success enough to be a sustainable marketing strategy.

And that’s the biggest mistake I see in this industry:

Suppliers treat marketing as an afterthought, instead of one of the key foundations.

You can have the most stunning website and flawless branding, but if no one is finding it, you’re marketing to an empty room. There’s no worse feeling, and it’s a major confidence killer.

Why Investing In Marketing Is So Important For Your Wedding Business

Being good at what you do isn’t enough anymore… because you’re not the only one… so you have to give people plenty of ways to find you.

Today’s couples are digitally savvy and selective. They don’t spend hours trawling hashtags or random Facebook groups. They go straight to trusted platforms and curated directories - the places that do the searching for them.

That’s why visibility marketing for wedding suppliers is more important than ever. It’s not about shouting louder; it’s about showing up where your dream couples are already looking.

How to Market Your Wedding Business Effectively

If you’re serious about growing your wedding business in the UK or Ireland, focus your marketing energy on:

Being discoverable - Partner with brands that put your business in front of active, ready-to-book couples.

Building credibility - Show up consistently where couples already trust the recommendations.

Creating connection - Make sure your content speaks directly to the people you want to attract. Couples aren’t just looking for a product to buy, or a service to hire, they’re looking for alignment in values with actual humans.

Diversify your visibility - Don’t rely solely on one thing, especially is its not really working anymore... (I’m looking at you Instagram)… Use directories, blogs, and magazines that expand your reach.

The Book Of Love Directory:

Designed To Help Wedding Modern Suppliers Market Themselves To The Right Couples

That’s exactly why we created the Book Of Love Directory in 2016 - to make marketing a little easier for modern, inclusive wedding suppliers. Let’s just say, its the resource that I wish had existed when I was starting out as a wedding supplier and all of my marketing efforts were falling flat on their face!

It’s not just another directory. It’s a visibility platform designed to:

• showcase your business beautifully, to an engaged audience, who already trust our brand.

• put you in front of couples who are ready to book, and using our platform for the sole purpose of finding suppliers like you.

In other words, it helps you market smarter, not harder. And it doesn’t mean you need to stop your own marketing efforts, it just means that they are more likely to pay off.

Whether you’re a photographer, florist, celebrant, bridal designer, wedding planner, or stylist… and everything in between - if your work deserves to be seen, this is where it belongs.

Marketing Isn’t a Moment. It’s Momentum.

Marketing isn’t something you do once… even that 1 viral post you’ve been chasing isn’t going to set you up for life… it’s like 5 minutes of fame.

Consistent marketing is what builds the future of your business.
Every post… every directory listing… every event… every connection… is part of a bigger picture… one that creates consistency, reputation, and growth.

The best time to invest in your marketing was yesterday.
The next best time is today.

If you have a modern wedding business that caters for couples in the UK or Ireland, our Book of Love Directory is a great place to start investing in your marketing.

If you’re ready to be seen, be loved, and be booked by couples who share your values, join us now:

About the Author

Melissa Woods is the co-founder of MNT | Make New Traditions (formerly The Un-Wedding), and founder of The Un-Wedding Show, Book Of Love Directory, and MNT Magazine.
For over 10 years, she’s helped modern wedding suppliers grow their visibility, connect with aligned couples, and redefine what weddings can look like.

She’s married to Ben - a beautiful human, brilliant dad, and excellent DJ! They live happily, and chaotically, in a colourful little house with their 2 amazing children - Ezra and Nico.

Connect with Melissa on LinkedIn