Say No To The Dress In 2026 with Leim
Written by Melissa Woods
Photography by Andy and Szerdi
Already, the year 2026 feels like a collective exhale. After decades of expectation-heavy weddings and “this is how it’s always been done,” modern couples are finally choosing intention over imitation. And nowhere is that shift more visible—or more powerful—than in what brides are wearing (or not wearing) down the aisle.
This is the year of saying no to the dress.
And yes to yourself.
For so long, the dress has been framed as the centerpiece of a wedding. The quest. The pressure. The thing you’re “supposed” to cry over in a mirror under fluorescent lights. But what if the most radical bridal choice in 2026 isn’t lace or silk or a sweeping train—what if it’s freedom?
What if it’s a jumpsuit?
The Brand Redefining Bridal in 2026
Weddings today aren’t about performance; they’re about presence. The modern bride isn’t interested in playing a role—she wants to feel embodied, grounded, and unmistakably herself.
Saying no to the dress doesn’t mean rejecting beauty, romance, or tradition. It means redefining them.
This shift is deeply aligned with the ethos we hold at Make New Traditions: continuing to honour rituals that feel right while releasing the ones that don’t serves us. And it’s why non-traditional bridal fashion—is no longer niche. It’s necessary.
MNT Members, Leim, are pioneers of the wedding jumpsuit, designing sustainable bridal jumpsuits for brides, maids, and guests who want their wedding outfit to live beyond the aisle.
From One-Day Wear to Lifetime Love
One of the quiet truths about traditional wedding dresses is how often they’re worn once… and then stored away with the memories of the day.
But many modern brides are done investing in garments that only make sense for a single day.
Leim’s founder, Hetty, captures this shift perfectly:
“Modern brides aren’t just walking down the aisle — they’re walking away from the pressure to conform. Saying no to the dress isn’t about rejecting beauty or meaning. It’s about saying yes to feeling like yourself, and wearing something you’ll fall in love with again and again.”
That’s not just a design philosophy—it’s a permission slip.
Sustainability Is Value
In 2026, sustainability isn’t a buzzword; it’s an emotional value. Brides want their wedding choices to reflect care—for the planet, for the people who made their clothes, and for their future selves.
Leim’s commitment to ethical production and considered design speaks to a new kind of romance—one rooted in responsibility and respect. Choosing a sustainable jumpsuit isn’t just a style decision; it’s a statement of integrity.
The Power of Saying No
There is power in choosing not to do what’s expected.
Saying no to the dress can be an emotional release—especially for brides who’ve never quite seen themselves reflected in traditional bridal imagery. Brides who don’t want to be hyper-feminised. Brides who want structure, movement, and simplicity.
A jumpsuit offers something quietly revolutionary: equality between form and function.
You can sit. You can walk. You can dance without thinking about layers or trains or being handled. Isn’t that what everyone wants on their wedding day?
And that support translates energetically. When you feel comfortable, you feel confident. When you feel confident, you’re fully present. And presence is the most beautiful thing a bride can wear.
Making New Traditions
At Make New Traditions, we believe rituals should evolve as we do. Weddings aren’t about preserving the past—they’re about consciously stepping into the future.
Choosing a jumpsuit over a dress is not about rebellion for rebellion’s sake. It’s about alignment. It’s about asking yourself what this moment actually needs.
For some, that may still be a dress—and that’s beautiful. But for others, especially in 2026, it’s something different. Something wearable. Something repeatable. Something that doesn’t end when the night does.
Leim’s designs invite brides to imagine their wedding outfit reappearing at anniversaries, dinners, celebrations, and ordinary days that still deserve beauty.
That’s tradition reimagined.
The Future of Bridal Is Personal
The most exciting thing about bridal fashion right now isn’t a silhouette—it’s choice.
Choice to opt out.
Choice to redefine.
Choice to wear something that mirrors who you are, not who you’re supposed to be.
Saying no to the dress is, at its core, is about trusting your own instincts. About knowing that your wedding doesn’t need to look like anyone else’s to be meaningful.
In 2026, modern brides aren’t asking for permission anymore. They’re designing ceremonies—and wardrobes—that feel like home.
Choose Yourself, Choose Leim
You’ll find Leim listed in our Book Of Love Directory, or you can visit their website directly to see their ready-to-wear jumpsuits, or chat about your bespoke bridal jumpsuit design.
Choosing Leim is choosing longevity over excess, intention over pressure, and self-expression over expectation. It’s for brides who want their wedding outfit to live on — styled again, worn again, and loved again — as a reminder that the most meaningful traditions are the ones we make ourselves.
If you’re planning a wedding in 2026 and feeling the quiet pull toward something different, consider this your permission slip. To dress for comfort. To dress for movement. To dress for who you are — not who you’re supposed to be.
Sometimes, saying no to the dress is the most powerful yes you can make.
