How to Attract Modern Couples to Your Wedding Business in Ireland

Photo by Carlos Rodriguez

Irish Weddings Are Changing. Is Your Business Keeping Up?

The traditional white wedding isn’t the only option anymore. And in Ireland, modern couples are rewriting the rules. From inclusive ceremonies to bold styling and offbeat venues, they’re seeking wedding suppliers who reflect their values and creativity.

If you’re a wedding supplier in Ireland looking to work with non-traditional couples, this guide will help you reposition your brand, refine your marketing, and attract the clients you really want to work with.

1. Know Who You’re Talking To: Define the Modern Irish Couple

Today’s couples value:

• Authenticity over perfection

• Creativity over cookie-cutter

• Inclusivity, diversity, and sustainability

They may want a festival-style celebration in a field, a handfasting ceremony in a forest, or a disco-themed city elopement. If your brand is still speaking the language of formal hotels and ivory chair covers, it might be time for a refresh.

Tip:

Build detailed client personas. Think beyond age and gender. Consider values, aesthetics, priorities, and preferred platforms (Pinterest? TikTok? Instagram?). Are they a dog or a cat person? What do they order at the bar?… Seriously, the more detail, the better because this is where the connection comes from.

2. Rethink Your Branding and Website

Your brand identity is your first impression and for modern couples, it needs to feel like them.

Ask yourself:

• Does my logo and colour palette reflect creativity or tradition?

• Is my website mobile-friendly and visually bold?

• Are my values clear and visible?

If your website reads like it’s from 2012, today’s couples will scroll past. It doesn’t matter that you know you can deliver what they want, they need to see evidence from the get go otherwise you’ll lose them to a competitor who made a better first impression.

Tip:

Use inclusive language and real, diverse imagery. Show the types of couples and celebrations you want to attract.

Photo by Marco Pereira

3. Update Your Portfolio with Styled Shoots

Modern couples want to see themselves in your work. If your portfolio doesn’t yet reflect the kind of weddings you want to do, create the content yourself. Use it as a chance to fulfil your dream brief so that you have an opportunity to show couples the extent of your talent and creativity.

Ideas for styled shoots:

• Queer love stories

• Elopements in unusual locations

• Colourful, maximalist tablescapes

• Alternative city weddings

Then submit your work to MNT, blogs, or alternative wedding magazines for publication.

Photo by Phakphoom Srinorajan

4. Optimise Your SEO for Irish Search Terms

If you want to show up in local searches, your website needs to speak Google’s language.

Try using keywords like:

• “alternative wedding photographer Ireland”

• “eco wedding florists Cork”

• “non-traditional wedding celebrants Galway”

And always add location-based tags to your site and blog content.

5. Use Social Media to Build Real Connection

Instagram is still gold for wedding creatives but it’s not about just showing off anymore. Modern couples are looking for personality, behind-the-scenes, and authenticity.

Post ideas:

• Time-lapses of your process

• Short-form video of set-ups

• Honest stories about your “why”

• Collaborations with other suppliers

Consider Pinterest for longer-term reach, and TikTok if your audience skews Gen Z.

6. Join Communities That Match Your Values

Listing in traditional wedding directories might not attract your dream couples. Instead, join platforms and communities that are values-aligned and designed for modern love.

The Book Of Love Directory is made for:

• Creative, inclusive wedding suppliers

• Those who want to work with free-spirited couples

• Brands that care about sustainability and individuality

Being part of a community like MNT not only increases visibility, it connects you with like-minded vendors, press opportunities, and in-person event bookings.

7. Exhibit at Non-Traditional Wedding Events

Modern couples often avoid mainstream wedding fairs. They want curated, creative, and immersive experiences.

Try this:

Book a stand at one of MNT’s Live Events. These are designed specifically for alternative couples in Ireland and the UK who are actively seeking creative suppliers like you.

8. Lead with Your Values

Don’t be afraid to be bold about:

• Who you serve

• What you believe in

• What kind of weddings you don’t do

Couples are increasingly choosing suppliers based on shared values—whether that’s LGBTQ+ inclusivity, cultural representation, or eco-friendly practices.

Modern Couples Want to Find You

If you’re a creative wedding supplier in Ireland who’s passionate about doing things differently, your people are out there. They’re searching for you.

So show up. Get listed. Build your brand with intention. And join the movement that’s changing the wedding industry for the better.