How to Attract Modern Wedding Couples in the UK
A stylish modern couple stand confidently outside a contemporary architectural venue in the UK. The bride wears a sleek satin strapless gown with statement sunglasses and holds a bold bouquet of fresh florals. The groom wears a sharp cream tuxedo jacket and black bow tie. This is wedding fashion for those making new traditions.
Written by Melissa Woods
Photos by Lisa Jane Photography
If you’re reading this, I’m guessing you’re not the kind of wedding supplier who wants to blend into the beige background of bows, chair covers, and "because-it 's-tradition" energy. Nope. You’re here to work with couples who want something real. Personal. Maybe even a little unconventional.
So how do you actually attract modern couples? The ones planning weddings that look and feel like them, not their parents’, or someone else’s Pinterest board from 2009? Here's what you need to know:
1. Show Them You Get It
Modern couples care about meaning. They want a day that reflects who they are… not a template. Your brand needs to reflect that, too. Ask yourself: Is your website speaking their language? Are your captions saying "I get you" or "I fit in"?
Pro tip: Ditch generic phrases like "your special day" and "every bride dreams of..." You’ll just end up getting lost in the wash. Speak to people’s personalities! Don’t be afraid to niche right down. This is where you will find the gold and really begin to resonate with the right people instead of being overlooked by the masses.
2. Be Inclusive (Properly)
If you're only showing thin, white, straight couples in your portfolio, you're unintentionally turning away a massive portion of your audience. Representation matters. And it's not just about a rainbow logo in June.
Show real diversity in your work. Use inclusive language ("couples" instead of "brides and grooms"). Make it crystal clear that every body is welcome here.
3. Focus on Values, Not Just Aesthetics
Modern couples are choosing suppliers who align with their values. Sustainability, inclusion, creativity, kindness… whatever is important to you will also be important to many others. So shout about the things you care about. If you're eco-conscious, if you're LGBTQ+ friendly, if you don't promote diet culture or even chair covers, say it. Loudly. On your site. In your captions. Everywhere. That way, people will know what you’re about and gravitate towards you. The ones who don’t aren’t aligned with your values, which means they’re not the right couple for you anyway. And the aim of the game is not just about attracting more modern couples, it’s about attracting the right couples for your business.
A beautifully styled modern wedding reception set in a contemporary UK venue. Long white banquet tables are adorned with minimalist floral arrangements and simple, elegant place settings. Ethereal white draping flows from the ceiling, adding softness to the industrial space. This is what a creative, design-led wedding celebration looks like - modern, inclusive, and anything but traditional.
4. SEO Isn’t Just a Buzzword
Don’t expect people to find you by accident. It rarely happens. You could be the best damn celebrant, florist or filmmaker around, but if no one can find you, that talent is going to waste. Google wants to help, but you have to help it too.
Add location-based keywords (like "modern wedding photographer Manchester" or "inclusive celebrant Ireland") and make sure each page on your site has a clear headline and meta description.
5. Be Where They Are
Modern couples are on Instagram, Pinterest, Tik Tok, and Facebook. But they’re also on curated platforms that they trust, like the Book Of Love Directory.
And look, there are a lot of wedding directories out there, so how do you even begin to choose? Well, it’s not necessarily about being listed on the biggest - cos that can mean you are less likely to be discovered and couples get overwhelmed. And it’s not about choosing the cheapest one - cos cheap is often cheap for a reason… or even the most expensive one (which can lead you into a false sense of ‘this must be the best one’). It’s about choosing the right one. The directory that resonates with you and aligns with your business values… It’s pretty much a full-circle as to how you attract modern couples. If you’re modern wedding business is not listed on a directory that reflects who you are, you're missing out on being discovered by couples who are literally looking for suppliers just like you!
Final Thought on How to Attract Modern Wedding Couples
Attracting modern couples isn’t about chasing trends. It’s about showing up honestly and intentionally. That’s what stands out. That’s what gets you booked by your dream couples over and over again.
And if you're ready to put your work in front of couples who get it, come join us in the Book Of Love Directory. We’d love to have you.
A radiant modern bride beams with joy as she dances through a storm of white confetti during her UK wedding party. Wearing a sleek satin gown and surrounded by a crowd of guests, the moment captures pure, unfiltered celebration — the kind of energy that defines modern weddings and the Make New Traditions spirit.